Oversee the business sector and implement economic initiatives, while proposing the best policies for optimal progress.
Formulate programmes, plans, and development projects that support economic innovation, adopting the best economic practices, hiring the best human resources, and harnessing modern technology and international expertise.
Create a business-friendly climate based on transparency and knowledge exchange, while promoting the emirate’s globally attractive investment opportunities.
Advance the emirate’s economic interests through collaboration with relevant partners to enhance the economy’s competitiveness regionally and internationally.
Provide an attractive climate for investment through marketing plans that increase awareness among current and prospective investors.